our mission

to support breastfeeding mothers in all their forms, and to elevate experiences so that we change places, perceptions, and ultimately, the percentage of women worldwide who meet their breastfeeding goals.


our story

i'm an entrepreneur & recent wntm (working, nursing, traveling mother) to two kids. 


i’ve nursed in parks and playgrounds and parking lots and on hiking trails. i’ve pumped in makeshift offices, dressing rooms, my backseat, bathroom stalls and even between businessmen at 20,000 feet. i've hand expressed, had mastitis, seen many a look from others and a new level of crazy from myself when the frozen milk i shipped cross-country didn’t arrive.

i’ve had the great fortune to feed two beautiful children with my beautiful boobs.

yet somewhere over the course of my breastfeeding journey, i began to feel that something was missing. that i was feeling alone but not alone at all. women world-over nourish their wee ones every moment of the day and there is such strength in that collective energy. isn’t is time we tap into that?

it's time for us mamas (and mama supporters) to come together to connect and share stories (and killer pumping spots!) so that we’re not so isolated on our boob-ventures. let's nourish mamas and change the way the world treats breastfeeding.

all it takes is a little conversation,  a fresh perspective, and a whole lot of cheering on. you ready?

let's get pumpspotting.   

- amy

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the team


amy vanharen, founder

amy vanharen is an entrepreneur, mother, writer, two-time breastfeeder, and founder of pumpspotting llc and vanharen creative. she is a social media and digital marketing specialist with over 15 years experience in creative communications, marketing, branding, and editorial.

amy has developed successful digital strategies for clients such as patagonia provisions, amy’s kitchen, pukka, vistaprint, stonyfield, and orgain. she specializes in telling compelling stories through social platforms that break new molds, build brand awareness, and drive sales. (and also in telling bedtime stories to her two towheads.)

say hello, amy loves to send handwritten notes and to hear from moms. 


lindsey witmer collins, app and website 

Lindsey is an entrepreneur, UX designer, and founder of LWC App Studio, a full-service mobile app studio based in San Francisco, CA and Tripoli, Lebanon -- but she's proudest of her most recently title: mama.

Lindsey has loved pumpspotting since it was just a twinkle in Amy's eye, but she has a new appreciation for it now that she's a nursing mom herself and knows firsthand: it ain't easy. The pumpspotting community helps her keep going, as does its mantra, "Don't quit on your hardest day." It is the joy of her life to build a product as powerful and meaningful to her as this.


gretchen swedin, social media and partnerships

Gretchen is mama to 8 month old Agnes, a tough little former preemie, NICU grad, and all around amazing baby. Despite an unexpectedly early and challenging start to motherhood, Gretchen quickly set to work pumping  and eventually breastfeeding. She found a sense of calm and connection in providing badly needed nourishment and immune support to Agnes. 

These days, when Gretchen isn't playing with her daughter, she is supporting and connecting with mamas on the pumpspotting app and social media sites. She loves connecting with moms and sharing their stories that show that breastfeeding is powerful and really beautiful.


lisa boettcher, stories and communication

lisa is a writer, marketer, public health devotee and creative, but first and foremost a mama. she is a two-time breastfeeder (with more to come) and loves sending messages of positivity to others. her mantra is living in love and light, after all.

most days her ability to accomplish everything the WAHM life has to offer hinges on (steamy) chai tea lattes, but she is always a go getter. she loves the art of storytelling and the ability to connect with women through truth speaking and joy seeking. say hey over on Instagram, because she is always loving on photos of other mamas + typing out encouragement their way.