Why workplace lactation support matters now more than ever
Breastfeeding is a massive time commitment. In fact, if you breastfeed for one year, you will spend roughly 1,800 hours nursing and pumping. That's the equivalent of a full-time job.
Parents should feel empowered to choose whether their baby is breast-fed, formula-fed or both. But as women return to work after maternity leave, many find their workplace is not set up to support their lactation journey - leaving them feeling like they have no choice at all.
Workplace lactation support is more important now than ever
As mothers return to their jobs, they face a multitude of logistical, emotional and physical challenges which can impact their ability to succeed not just at feeding, but also at work.
The truth is in the numbers:
Half of women in a recent survey said they felt the need to choose between breastfeeding and work, with the average woman spending 35 hours a week breastfeeding. One in five breastfeeding workers report having felt pressure from their companies to stop. (Aeroflow)
Companies that provide lactation benefits have better retention rates and a 50% reduction in absenteeism, with 83% of parents feeling more positive about the company (U.S. Department of Health & Human Services)
Companies see an enormous savings in medical claims for mom and baby, while also enjoying a 50% reduction in absenteeism when they help working mothers achieve breastfeeding goals. (U.S. Department of Health & Human Services)
while many companies are breastfeeding-tolerant, feeding parents want, and deserve, more.
At pumpspotting, we know this and we have been making big moves in the b2b space to help.
We recently announced a $1.15M seed round led by MooDoos Investments, with participation from Maine Venture Fund, Maine Angels, Launchpad Venture Group, Crystal McKellar and strategic investor Punchbowl, Inc.
This investment will fuel our initiative to make it easy for employers, retailers and brands of all sizes to provide critical support to feeding parents and transform breastfeeding-tolerant climates into breastfeeding-supportive climates - ones that anticipate needs and actively endeavor to join parents in the achievement of their breastfeeding goals.
Whether you have one employee or tens of thousands, pumpspotting offers right-sized offerings across the spectrum from large enterprises all the way to small employers. This new solution will make it easy for employers, retailers and brands to support feeding parents no matter where they are.
Are you ready to enhance your family benefits, culture, and retention strategy but not sure where to start?
Download our guide for 9 actions you can take today to remove the biggest barriers new parents face while pumping and working and keep them on the job.